In order to improve the efficiency of snow melting and deicing, pavement concrete material that possesses good thermal conductivity was studied. Concrete mixture of common concrete, steel fiber concrete and carbon fiber concrete were obtained through laboratory testing. Thermal conductivity of these concrete was measured by thermal conductivity detector. The influence of factors on thermal conductivity, namely, aggregate volume content, sand percentage, water cement ratio, temperature, fiber type and content were investigated. Various factors were sorted based on generalized gray correlation method. Prediction model of thermal conductivity of three kinds of concrete were established according to the test results and the influence. The results show that steel fiber concrete is strongly recommended as melting snow and deicing pavement material. Fiber type and content plays dominant role on thermal conductivity. The influence of aggregate volume content, temperature and water cement ratio is greater than the sand percentage.