The conductive concrete is a new road material. The electrical conduction and electrothermal effect of carbon fiber reinforced conductive concrete were studied at first, and then the deicing experiment in laboratory and snow melting in field were carried out. The research results show that the thermal energy produced by the conductive concrete makes ice or snow melt effectively. The application of this technology may not only improve the traffic safety in winter, but also avoid the problems caused by the use of deicing salts.